MONTHLY WeBSITE REPORTS | LAst Update: September 21, 2026

August Website Report

Website traffic is a primary driver of conversion opportunities. By monitoring these metrics, marketing teams can optimize high-value content—such as landing pages, blogs, and lead magnets—to effectively engage prospects and retain existing customers.

Traffic Aquisition

108,930

Users

128,705

Sessions

42,474

Engaged Sessions

155,459

Page Views

1.46

Page Views/User

33%

Engagement Rate

Website Session Details

Month	FY 23-24	FY 24-25	FY 25-26	FY 26-27
Jul	116,683	103,259	136,436	147,025.00
Aug	98,604	79,528	114,353	80,227.00
Sep	89,396	66,893	115,426
Oct	112,534	100,659	278,544
Nov	97,922	88,523	228,461
Dec	99,510	91,512	100,708
Jan	107,217	81,076	97,437
Feb	74,756	78,179	113,162
Mar	91,870	99,902	122,548
Apr	88,528	149,581	121,058
May	148,869	141,253	232,300
Jun	102,347	83,686	61,780
Total	1,228,236	1,164,051	1,722,213	227,252.00

New Users VS Returning Users

User Device Beakdown

User Traffic Sources

California Website Visitors

Lodging Referral Details

TOT Revenue Estimate

Projected tax revenue based on current YTD Lodging Referrals.

Lodging Referrals (YTD) 0

Look to Book Ratio 30%

Est. Reservations 0

Avg Stay / ADR 2 nights @ $292.25

Est. Hotel Revenue $0

12% TOT Generated (YTD)

Lodging Referrals 2026-27

2026-27 Referral Data

Month	Sessions	Lodging Referrals	Referrals/Session
July	147,025.00	8,799.00	6.00%
August	80,227.00	8,866.00	7.00%

Lodging Referrals from Website Detail Page

Month	Hotels	Vacation Rentals	RV Parks	Total
July	10,308.00	1,654.00	836	12,798.00
August	7,752.00	1,105.00	567	9,424.00
September	9,627.00	1,060.00	588	11,275.00
October	10,084.00	1,173.00	522	11,779.00
November	4,607.00	537.00	221	5,365.00
December	3,203.00	409.00	245	3,857.00
January	5,389.00	624.00	394	6,407.00
February	5,258.00	593.00	365	6,216.00
March	6,002.00	870.00	440	7,312.00
April	5,574.00	819.00	331	6,724.00
May	7,680.00	1,246.00	803	9,729.00
June	6,144.00	976.00	833	7,953.00
July	7,361.00	1,007.00	431	8,799.00
August	6,148.00	822.00	358	7,328.00
Total	95,137.00	12,895.00	6,934	114,966.00

Lodging Referrals by Source

Month	Website Detail Page	BookDirect	Totals
July	12,798.00	2,543.00	15,341.00
August	9,424.00	1,954.00	11,378.00
September	11,275.00	1,044.00	12,319.00
October	11,779.00	1,390.00	13,169.00
November	5,365.00	954.00	6,319.00
December	3,857.00	856.00	4,713.00
January	6,407.00	1,192.00	7,599.00
February	6,216.00	1,130.00	7,346.00
March	7,312.00	1,542.00	8,854.00
April	6,724.00	1,553.00	8,277.00
May	9,739.00	2,480.00	12,219.00
June	7,953.00	2,017.00	9,970.00
July	8,799.00	2,026.00	10,825.00
August	7,328.00	1,538.00	8,866.00

2025-26 Referral Data

Month	Sessions	Lodging Referrals	Referrals/Session
July	136,436.00	15,341.00	11.24%
August	114,353.00	11,378.00	9.95%
September	115,426.00	12,319.00	10.67%
October	83,275.00	13,169.00	15.81%
November	68,135.00	6,319.00	9.27%
December	100,708.00	3,857.00	3.83%
January	97,437.00	7,599.00	7.80%
February	113,162.00	7,346.00	6.49%
March	122,548.00	8,854.00	7.22%
April	121,058.00	8,277.00	6.84%
May	232,300.00	9,726.00	4.19%
June	61,780.00	7,953.00	12.87%

2024-25 Referral Data

Month	Sessions	Lodging Referrals	Referrals/Session
July	113,487.00	7,572.00	6.67%
August	95,898.00	12,004.00	12.52%
September	86,609.00	5,089.00	5.88%
October	112,534.00	7,574.00	6.73%
November	97,972.00	3,469.00	3.54%
December	99,510.00	3,994.00	4.01%
January	89,552.00	6,077.00	6.79%
February	74,756.00	5,192.00	6.95%
March	91,870.00	7,832.00	8.53%
April	88,528.00	6,696.00	7.56%
May	148,869.00	10,446.00	7.02%
June	102,347.00	13,605.00	13.29%

2023-24 Referral Data

Month	Sessions	Lodging Referrals	Referrals/Session
July	113,487.00	7,572.00	6.67%
August	95,898.00	12,004.00	12.52%
September	86,609.00	5,089.00	5.88%
October	112,534.00	7,574.00	6.73%
November	97,972.00	3,469.00	3.54%
December	99,510.00	3,994.00	4.01%
January	89,552.00	6,077.00	6.79%
February	74,756.00	5,192.00	6.95%
March	91,870.00	7,832.00	8.53%
April	88,528.00	6,696.00	7.56%
May	148,869.00	10,446.00	7.02%
June	102,347.00	13,605.00	13.29%